A few weeks ago my second experiment was performed by 86 students of the University of Twente. The goal was to measure the (emotional) interaction experience of websites. In order to accomplish this, each student had to rate two different versions of a room search website.
The presented information (content) and the interaction path were the […]

I’m currently in the middle of preparing the first experiment, with not much to show of it right now. Therefore, I want to present an interesting research by Eleanor Loiacono who developed Webqual with her colleagues: A tool to measure the quality of a website. They identified 4 categories composed of 12 constructs to predict […]

Back from a great week of ice-skating, sun, fun, food and sauna I’ll present the setup of my first experiment.
The Objective of the experiment is to determine whether the two dimensions (arousal and value) as found in Russel’s work are sufficient to describe web experience. Van Gorp translated the dimensions pleasure-displeasure and activation-deactivation into pleasant-unpleasant […]