Paula Thornton of Total Experience posted a nice reference to an Online Video by executive design recruiter, RitaSue Siegel, who offers her perspectives to assess whether or not a company is commited to design strategically.

Reading a bit further in the contribution RitaSue did for the Winter 2006 edition of Innovation, I liked the following quote:

” Five years ago few designers used the term experience, as in experience design. Today, virtually no designer leaves the office without it. But the design-to-business dictionary can now be left behind. That what’s so remarkable about this shift: designers no longer need to use business speak for their ideas to be understood- but they do need metrics. Design buzzwords are now understood, and used regularly by many business people.

So be careful when using words like user-centered, ethnography, personas, scenarios, ambiguity, belief systems, storyboarding, storytelling, interdisciplinary, human-centered, make tangible, journey, co-creation, non-zero-sum outcomes, adding value, design planning and design language. Your audience may know more about these terms than you think.“

• anneiv on 2007/01/25 20:25:

  haha, great.
  just that my boss - CEO of a design consultancy - does not know any of these words.