An interesting interview with Marc Gobé at Brand Noise: “Marc Gobé tells it like it is”

A few highlights:

“The brand needs a leader who is informing management to move in that direction. It has to come from the top down, or nothing can happen. Target spends less money on advertising and reroutes the money into building its brands to get it buzz.”

“Design is the new advertising. The agencies should fold, they’re out of line and out of touch. The only advertising that works is about product that you’re drawn to any way.” (…) “Those spending the most money are the worst brands.”

Don’t forget to read the interview “Getting Emotional With… Marc Gobé” >>>

[tags]Marc Gobé , brands, emotional, emotion, design, advertising, interview[/tags]