School of Design, The Hong Kong Polytechnic University and the Design & Emotion Society invite you to the 6th International Conference on Design & Emotion in Hong Kong, October 6-9, 2008 . The International Conference on Design & Emotion is a forum where practitioners, researchers and industry meet and exchange knowledge and insights concerning the cross-disciplinary field of design and emotion.

Design and Emotion - Dare to Desire.

Our relationship with the world is affective, and all human-product interactions are coloured with emotion. The last ten years, design science has shown an increasing interest in this emotional impact of product design. And although this has stimulated some valuable attempts to formalize and model design emotions, we must not loose sight of the fact that emotion is holistic and an effect of the overall quality of the product or service, and the universal, cultural, and personal values of the user. It sometimes almost seems as if emotion has become just one of the many design demands. So that is why this year we say ‘dare to desire’ - dare to surrender to the multifaceted behavioural, mental, expressive, and physical phenomena we call emotion. Good design is desirable design, and design for emotion is not about products and services that feel good, but about products and services that make us feel great.

For more information, please visit the official CONFERENCE WEBSITE.