Design & Emotion Blog

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Global Market, Global Emotion, Global Design?

As posted in

durex.jpg“In the current discussion of where design is going and what matters, there is an emphasis on the user and his or her (emotional) experience. It is a hot topic in books, blogs and the minds of industrial designers and interaction designers, worldwide. The importance of a focus on (emotional) experiences in addition to a merely technological or functional focus is being stressed by professionals with many different cultural backgrounds.

As Levitt (1983) suggested in the Eighties, the world has become a global market place, or a ‘global village’, where each and every consumer shares similar values, lifestyles and desires for product quality and modernity. Does this also imply that there is something like a common ‘emotional experience’? In my opinion, the answer to this question is two-fold. First of all, people share basic emotional reactions and basic human needs. This makes us all part of the same species, so to speak. However, different culturally specific contexts can make a person from Asia evaluate the same stimulus differently from a European person. But, does this count for all products and designs?”

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Este articulo en español?

En ChilePD hay una excelente traduccion por Luis Lopez Toledo >>>

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