Last month David Heldt of TuttoBeNe 2006 approached me to write an article for the newspaper that would be published and distributed before and during the exposition days (5-10 April 2006).
In the article I use “common” relationships as a metaphor to describe relationships we develop with products and brands. In the article I argue that emotions make us discover, re-discover and eventually stick with products and brands.
The article is supported with interesting quotes from interviews that have been posted on this website.
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