// Read my blog items
Developing a tool to assess emotions elicited by services


In David’s project the main context was the experience of hotel services. The end result was both a really nice report and a very interesting and useful proof of concept, which SusaGroup is now further developing into a marketable instrument and service.

Check out David’s end presentation:


Motto

I believe that consumers nowadays are looking for rich sensorial, emotional and meaningful experiences, not merely for ‘just’ a product or service. It is up to the companies to challenge their designers, R&D department and marketers to (positively) influence the experiential impact of their products and services.

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SusaGroup

the Design and Emotion Society