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Developing a tool to assess emotions elicited by services
Posted by Marco van Hout on July 18th, 2009
Last month, David Güiza Caicedo graduated with honors for his Master in Industrial Design. He finished with a project that was formulated by SusaGroup, in collaboration with Delft University of Technology. The main goal of the project was to develop a tool to assess emotions that are elicited by services.
In David’s project the main context was the experience of hotel services. The end result was both a really nice report and a very interesting and useful proof of concept, which SusaGroup is now further developing into a marketable instrument and service.
Check out David’s end presentation:
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[...] form of customers who are willing to pay a little more based on their experience. Also read about the tool that is being developed to assess the emotional experience of services and physical enviro…, such as in a hotel [...]