> Getting emotional with leading design experts
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Martin J. Beck
CloverLeaf Group
CEO
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Robert Blaich
Blaich Associates
Founder & President
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John Barratt
Teague
President and CEO
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Patrick W. Jordan
Contemporary Trends Institute
Author, speaker, consultant
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Pieter Desmet
Delft University of Technology
Assistant Professor
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Chris Bangle
BMW
Chief Design BMW Group
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Young-Il Kim
Hyundai & Kia Motors
Executive Vice President
> Opinion and updates
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Hotel Cram (Barcelona) colours its façade with website-user generated emotions
November 25, 2007The website of hotel Cram lets users express their emotions through personalized emoticons, which are then used as statistical information to colour the hotel’s façade. An interactive experience, developed by Barcelona based Nopiun.
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Design & Emotion Conference 2008 website launched
November 16, 2007Preceding the exciting new conference that the Design & Emotion Society organizes in collaboration with the School of Design and The Hong Kong Polytechnic University, the conference website has been launched. Please keep a close eye on this website the coming months!
> Leading designers share their passion
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Two Point Perspective
Dana Krieger (Senior Industrial Designer at Teague)It is my belief that to engage users emotionally, especially in mature product categories, a fresh perspective must be found. A crucial part of finding a new perspective is challenging the perceived limitations of a design problem. Frequently problems inherit legacy boundaries that are not inherent to the problem- they have simply always been done that way.
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In Search of a Good Story…
Heidi McBride (Director of Research & Strategy at Teague)I love a good story. Piles of books line the walls of my home; magazines are stacked on my desk. I’m easily pulled into a good movie and spend hours following links between sites. A good story is relevant, can cause me to question or change my perception, forms a path to understanding a complex issue and engages my emotions.






