design & emotion - Marco van Hout

The results are in: predicting Best Motion Picture based on emotion profile
March 6, 2010

Earlier this week I invited the readers of Design & Emotion to participate in a short Emotion Battle, set up by SusaGroup. By looking at the trailers of each Best Motion Picture nominee for Sunday’s Academy Awards, and indicating how it made you feel. Read the outcome here!
Emotion Battle: How do you feel about the Academy Award Nominees’ movie trailers?
March 3, 2010

SusaGroup set out a new Emotion Battle. Last time people were asked to share how they felt with the iPad versus the iPhone. Now, you get the chance to watch the movie trailers of the Academy Award Nominees and share your feelings about them!

The Power of Nostalgia in Advertising
Dr. Bob Deutsch (Owner at Brain Sells)

While science is still struggling to unravel the neuro-dynamics of nostalgia, studies have identified some nostalgic cues that can be exploited and how images and sounds from the past can create favorable attitudes about products.
Sustaining the Human-Object Relationship
Tara Mullaney (Graduate student at School of the Art Institute of Chicago)

Is it possible to build deeper, reciprocal relationships between an object and its user? Can we create emotional connections with objects by re-assessing and re-designing our interactions with them?
Emotion comes full circle
Michael Rottmar (Founder and director at Miroco)

Michael Rottmar of Miroco in Germany, designed an interesting wall cabinet that focuses on eliciting an emotional reaction. In this short column he shares with us how the design of the cabinet came about.

Understanding emotion

While we all experience emotions, we do not all have a clear idea what emotions are. An overview of relevant research.
Measuring emotion

Emotions are intangible, but we are able to measure them. An overview of relevant methods and tools.
Designing for emotion

How does one design for emotion? Have a look at some examples.

SusaGroup offers tailored master classes, workshops and lectures on the topics of experience design and design for emotion. Find out more below:

Master classes

A quick but thorough runthrough the latest trends, methods and theories in experience-driven design.
Workshops

A practical, fun and insightful day full of emotion? Get introduced to emotion-driven design. Get Emotional!
Lectures

The experts from SusaGroup often give visiting lectures on relevant topics. Find out more.

Add a photo of your example to the Design & Emotion group on Flickr and have it displayed on this site:

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