> Getting emotional with leading design experts
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Thierry Lageat
Eurosyn
Director
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Laurens van den Acker
Mazda Motor Corporation
General Manager of Design
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Dan Hill
Sensory Logic
President
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Lorraine Justice
Hong Kong Polytechnic University
Head of Design School
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Martin J. Beck
CloverLeaf Group
CEO
> Opinion and updates
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D&E2010 conference – Call for Papers revised!
February 2, 2010Are you considering to submit a paper for the Design & Emotion Conference in Chicago this year? Please read the revised call for papers with important additions such as a special topic session and the extended deadline (new deadline for full papers is March 15th!)
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workshop: RKS Brings Predictable Magic to Interaction10
January 26, 2010RKS team members Harnish Jani, Deepa Prahalad, and Ko Nakatsu will be conducting a workshop entitled “Predictable Magic: Designing Emotional Interactions and Business Results” on February 4th at Interaction10 in Savannah, GA. Sounds pretty interesting to me!
> Leading designers share their passion
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The Power of Nostalgia in Advertising
Dr. Bob Deutsch (Owner at Brain Sells)While science is still struggling to unravel the neuro-dynamics of nostalgia, studies have identified some nostalgic cues that can be exploited and how images and sounds from the past can create favorable attitudes about products.
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Sustaining the Human-Object Relationship
Tara Mullaney (Graduate student at School of the Art Institute of Chicago)Is it possible to build deeper, reciprocal relationships between an object and its user? Can we create emotional connections with objects by re-assessing and re-designing our interactions with them?
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Emotion comes full circle
Michael Rottmar (Founder and director at Miroco)Michael Rottmar of Miroco in Germany, designed an interesting wall cabinet that focuses on eliciting an emotional reaction. In this short column he shares with us how the design of the cabinet came about.
> Demystifying design for emotion
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Understanding emotion
While we all experience emotions, we do not all have a clear idea what emotions are. An overview of relevant research.
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Measuring emotion
Emotions are intangible, but we are able to measure them. An overview of relevant methods and tools.
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Designing for emotion
How does one design for emotion? Have a look at some examples.
> Master classes, workshops, lectures
SusaGroup offers tailored master classes, workshops and lectures on the topics of experience design and design for emotion. Find out more below:
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Master classes
A quick but thorough runthrough the latest trends, methods and theories in experience-driven design.
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Workshops
A practical, fun and insightful day full of emotion? Get introduced to emotion-driven design. Get Emotional!
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Lectures
The experts from SusaGroup often give visiting lectures on relevant topics. Find out more.
> Share your examples of emotional designs
Add a photo of your example to the Design & Emotion group on Flickr and have it displayed on this site:







