> Getting emotional with leading design experts
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Joseph Pine II
Strategic Horizons
Author, speaker, consultant
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Thierry Lageat
Eurosyn
Director
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Laurens van den Acker
Mazda Motor Corporation
General Manager of Design
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Dan Hill
Sensory Logic
President
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Martin J. Beck
CloverLeaf Group
CEO
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Robert Blaich
Blaich Associates
Founder & President
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John Barratt
Teague
President and CEO
> Opinion and updates
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Design of great importance to product’s (financial) performance
July 1, 2010In Dutch magazine “Adformatie” I just noticed the article ‘Design stimulates product performance’. It states that the financial performance of a new product is better when there has been significant attention for design in the development process.
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The results are in: predicting Best Motion Picture based on emotion profile
March 6, 2010Earlier this week I invited the readers of Design & Emotion to participate in a short Emotion Battle, set up by SusaGroup. By looking at the trailers of each Best Motion Picture nominee for Sunday’s Academy Awards, and indicating how it made you feel. Read the outcome here!
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Emotion Battle: How do you feel about the Academy Award Nominees’ movie trailers?
March 3, 2010SusaGroup set out a new Emotion Battle. Last time people were asked to share how they felt with the iPad versus the iPhone. Now, you get the chance to watch the movie trailers of the Academy Award Nominees and share your feelings about them!
> Highlights from other websites
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Building brands with sound and emotion
August 23, 2010 | SusaGroup blogToday I came across a very interesting article: Building brands with sound. They have investigated sounds and came up with a list most powerful ones. Their method consisted of neuroscience-based galvanic, pupil and brainwave instruments. Even though to me it’s not completely clear what and how they measured the reaction to sounds using these methods, [...]
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Importance of emotions for market research
July 28, 2010 |Today I came across and interesting and well produced video of the Attention Tool using eye tracking by iMotions. Their introduction, to me, is so true: If we all know that buying desicions are based on emotions and not on rational processes, why then are we still asking consumers for their rational opinion in focus [...]
> Leading designers share their passion
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The Power of Nostalgia in Advertising
Dr. Bob Deutsch (Owner at Brain Sells)While science is still struggling to unravel the neuro-dynamics of nostalgia, studies have identified some nostalgic cues that can be exploited and how images and sounds from the past can create favorable attitudes about products.
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Sustaining the Human-Object Relationship
Tara Mullaney (Graduate student at School of the Art Institute of Chicago)Is it possible to build deeper, reciprocal relationships between an object and its user? Can we create emotional connections with objects by re-assessing and re-designing our interactions with them?
