Design & Emotion Blog

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SusaGroup’s ’emotion battle’: iPad versus iPhone

Recently, popular international websites such as Wired, Wall Street Journal and some popular websites in The Netherlands such as and published polls to ask their readers whether they would buy the iPad or not.

The polls showed some interesting mixed results between wanna-buyers and don’t-wanna-buyers. At SusaGroup, this made us decide to see how emotion was involved in their opinion about iPad.

We let iPad battle it out versus iPhone, an already established and highly popular and engaging Apple product. A small group of people was asked to evaluate their emotional experience with the products using PrEmo, our emotion measurement instrument.

Read the complete post at the SusaGroup blog for the final results >>

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