Design & Emotion Blog

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SusaGroup expands product line with LEM-emotions

LEM-emotions explained

The LEM-emotions is a scientifically validated set of cartoon characters that represents eight specific emotions.

You can use the LEM-emotions to answer research questions (explore emotions) and allow people to explain how they feel (express yourself).

LEM-emotion products

Currently, only the LEM-stickers are available. SusaGroup will be extending the product portfolio with LEM-clickets (magnets) for on your fridge and whiteboards, and a LEM-game.


Added value

The LEM-emotions are fun, clear and easy to use! Therefore you can use them to:

  • Enrich focus-group and evaluation studies
  • Gather emotional feedback in workshops, training and class room settings
  • Explore emotions to enhance your products and services
  • Highlight your ideas with emotions, express yourself
  • Numerous applications

    There are many, many ways you can think of to use the LEM-emotions. Make flipover evaluations in a brainstorm session more fun and effective, gather specific emotional feedback of magazines, use it in one-to-one interviews, enrich focus group sessions, etcetera.

    Order them now and try the LEM-emotions stickers out:


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