Design & Emotion Blog

The INDITEC congress had three objectives:

1. Distributing innovation and its application into businesses
2. Creating relationships between diverse advocates of innovation and innovative companies
3. Contribute to the discussion of how businesses can improve their innovation processes

The congress had a good focus on how we should involve consumers and user-centered design techniques to take next steps in innovation. What I noticed is that Spanish companies are slowly getting rid of the conservative design approaches that focus mostly on the product. They are extremely eager to explore new methods and techniques that can help involving consumers and users in the design process of products.

A short photo impression of my stay in Valencia:

Feria Valencia – a large establishment for fairs and congresses

Entrance of the building

An impression of one of the massive corridors inside

Opening of the congress

Program shown in front of the room – I was part of the ‘la importancia del usario’ session – May 30th

The round table discussion of the session on May 31st

Now some photos of the impressive architecture of the Parque de las Ciencias, very near to my hotel: