Design & Emotion Blog

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Interview with Steven Kyffin – Senior Global Director of research at Philips Design

Near the end of the year I drove to Eindhoven through a blistering snowstorm. It was the day that The Netherlands experienced the longest traffic jam in history (90 kilometers! In total almost 850 kilometers of traffic jams). I made it to arrive on time and Steven directed me by phone to where he was having lunch.

Steven Kyffin
Read in this interview how I ‘got emotional’ with Steven Kyffin of Philips Design (PD). Also with a nice contribution of colleague and also a director of research at PD, Gavin Proctor.

Read how Steven and Gavin think of emotional design, the relationship between brand and product, interaction and emotions and what Steven thinks is ‘the meaning of tea’.

Enjoy the interview! >>>

Also give your opinion about the contents of the interview at the bottom of the interview page!

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