Design & Emotion Blog

The CBE is just under KBE (Knight Commander of the British Empire) he was close to getting knighted.He is widely seen as one of the key figures in Apple’s resurrection.

Mr Ive started working for Apple in 1992 but exerted a big influence on its products only in 1997 when Steve Jobs returned to the company he co-founded.

Mr Ive’s first design for Apple, the iMac, was hugely influential and has been followed by a series of other widely admired gadgets.

ince the launch of the iMac in 1998, Mr Ive has driven the design of almost every piece of Apple hardware. Landmarks include the original iMac, iBook, Power Mac, PowerBook, Mac Mini and iPod.

Apple is often used as an example of greatness, especially in the way it has achieved to build up a strong brand with a very original and recognizable product line with great emotional appeal. Apple is not just a brand, it is a lifestyle. And a big big part of this success can be attributed to Jonathan Ive.

Also see how Javier Cañada compares Ive’s designs to the great oldies from Braun! Nothing ever really changes, does it?