About me

Hi, my name is Marco. Follow me @demadera

Passionate design professional and researcher with over 13 years of experience. Specialised in emotion-driven design, design processes, UX and finding disruptive solutions for wicked problems.

> Research & Design program coordinator – MediaLAB Amsterdam (Amsterdam University of Applied Sciences)
> Co-founder and consultant/trainer – SusaGroup
> Board member Design & Emotion Society
> Speaker, trainer, lecturer

Amsterdam University of Applied Sciences | MediaLAB
At MediaLAB Amsterdam (part of research centre Create-IT), I am responsible for the high-paced design & research program which students follow for 20 weeks. I contribute to the interchange of education, research and valorisation, and contribute to the valuation of research output.
Currently, I am researching how Multidisciplinary Design Teams can best perform within a lab context, which involves experimenting with a new design process.

SusaGroup // Understand. Measure. Design | Emotion
At SusaGroup, I work with companies and organisations to include emotion, meaning and mindfulness in the design of their products and services. This does not (only) start with sketching, but with deep questioning. Clients include(d) a.o.: ASR, Bic, Energizer, Fidelity, Lenovo, Mars, Microsoft, Philips, Proctor & Gamble, Unilever, etc.

The Design & Emotion Society
I am a board member of the International Design for Emotion Society and a.o. responsible for local chapter initiatives.
I am co-chairing the 9th International Conference on Design & Emotion in Bogota, Colombia 6-10 October 2014. Conference website: http://de2014.uniandes.edu.co/

Speaker/ Workshops/ Teaching
An internationally recognised public speaker and facilitator on topics such as UX design and Emotion-driven design.

More information on www.marcovanhout.com