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In this section you find columns that were submitted by some of the best designers and experts from leading international agencies. All columns are unique, but share the same focus on the emotional experience of products, services and brands.
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If you would also like to make a one-time contribution or would like to submit pieces on a regular basis, please contact me and explain your ideas shortly in an email.
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February 19Emotion comes full circle
Michael Rottmar of Miroco in Germany, designed an interesting wall cabinet that focuses on eliciting an emotional reaction. In this short column he shares with us how the design of the cabinet came about.
Contributed by Michael Rottmar (Founder and director at Miroco)
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July 24Sustaining the Human-Object Relationship
Is it possible to build deeper, reciprocal relationships between an object and its user? Can we create emotional connections with objects by re-assessing and re-designing our interactions with them?
Contributed by Tara Mullaney (Graduate student at School of the Art Institute of Chicago)








