2008 »
In this section you find columns that were submitted by some of the best designers and experts from leading international agencies. All columns are unique, but share the same focus on the emotional experience of products, services and brands.
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If you would also like to make a one-time contribution or would like to submit pieces on a regular basis, please contact me and explain your ideas shortly in an email.
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January 05Home-Sweet-Home
The classic American saying, home-sweet-home, perfectly summarizes our innate desire to create a space of our own. People have different ways of expressing their personalities and breadth of emotions through design. I wonder if there is a point where too much design could compromise other qualities of our daily lives…
Contributed by Sebastian Petry (Design manager at Teague) -
January 18The Mediocre Middle
We are living in a world saturated by ‘design’, and we need to make sure we’re being effective champions for consumers, their desires, and that we’re connecting them emotionally to the products they use. If we simply apply the style of the day to each and every product, we are eliminating any emotional connection that people might create with a product.
Contributed by Brandon Lynne (Industrial Designer at Teague)
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February 23The Laminated Mona Lisa
It’s been less than a year since I purchased my mobile phone and daily wear has already taken its toll. Unfortunately this type of wear and tear is pretty common with most handheld electronics these days; be it a PDA, mp3 player or camera. Like many others, I too will need to protect my mobile phone beyond careful use.
Contributed by Devesh Desai (Research Manager at Teague)
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March 26In Search of a Good Story…
I love a good story. Piles of books line the walls of my home; magazines are stacked on my desk. I’m easily pulled into a good movie and spend hours following links between sites. A good story is relevant, can cause me to question or change my perception, forms a path to understanding a complex issue and engages my emotions.
Contributed by Heidi McBride (Director of Research & Strategy at Teague)
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April 29Two Point Perspective
It is my belief that to engage users emotionally, especially in mature product categories, a fresh perspective must be found. A crucial part of finding a new perspective is challenging the perceived limitations of a design problem. Frequently problems inherit legacy boundaries that are not inherent to the problem- they have simply always been done that way.
Contributed by Dana Krieger (Senior Industrial Designer at Teague)
