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In this section you find columns that were submitted by some of the best designers and experts from leading international agencies. All columns are unique, but share the same focus on the emotional experience of products, services and brands.
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January 25The Power of Nostalgia in Advertising
While science is still struggling to unravel the neuro-dynamics of nostalgia, studies have identified some nostalgic cues that can be exploited and how images and sounds from the past can create favorable attitudes about products.
Contributed by Dr. Bob Deutsch (Owner at Brain Sells)
