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This unhappy bread knew it was going to be bitten in Hotel de Las Letras in Madrid. And it was…

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Expert interviews


Motto

I believe that consumers nowadays are looking for rich sensorial, emotional and meaningful experiences, not merely for ‘just’ a product or service. It is up to the companies to challenge their designers, R&D department and marketers to (positively) influence the experiential impact of their products and services.

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