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Emotional advertising design – making clever use of the medium
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I stumbled upon these great examples of bus ads with a strong emotional component that make great use of the combination between the bus and the message. Gathered by Olga Werby of interfaces.com.

My favorites:

Don’t turn this bus into a garbage truck

Stop human trafficking

Zoo ad

Olga also posted an article with similar bag examples. Great stuff! Here are some really good ones:

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    I believe that consumers nowadays are looking for rich sensorial, emotional and meaningful experiences, not merely for ‘just’ a product or service. It is up to the companies to challenge their designers, R&D department and marketers to (positively) influence the experiential impact of their products and services.

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