Here’s a part of the description of the workshop:
Introductory workshop to design for emotion
Emotions guide, enrich and ennoble life – they provide meaning to everyday existence and render the valuation placed on life and property. Moreover, with the power to entice us to select one particular item from a row of similar products, emotions have a considerable influence on our purchase decisions. Not only are emotions involved in our reasoning about what product to buy, but they also have a significant effect on post-purchase satisfaction and product attachment. In addition, the emotions we experience daily, including those we experience in response to the designed objects that surround us, have been shown to be main determinants of our general well-being.
Lasting competitive advantage
Nowadays, when customers become more and more demanding and technological innovations only have a short lifespan, experience can be the key for generating differential advantage. This perspective can be applied to products, services, physical environments or brand identities. Once you understand the emotional drivers of your customers, you can improve your product or service accordingly!
Join in, get emotional!
This workshop engages participants in a hands-on â€˜design for emotionâ€™ experience. By introducing our systematic approach to designing products that deliberately elicit predefined emotional responses, the workshop aims to facilitate a shift from an intuitive to a structured and manageable perspective on user emotion in conceptual design processes.
Based on personal experiences, participants will first explore universal principles in how emotions are elicited, using structures drawn from recent emotion theory. In the second stage, participants will employ their newly drawn insights in a design application.
The workshop includes bite size pieces of theory plus various practical exercises to let participants apply the theory and experience the process themselves.