The << HOO-HA >> is defined as the mixture and the mess. For one day, the festival is intended to be composed of amazing cocktails, mixing many different methods, sensations and innovative industrial applications. It is meant to awaken the senses!
The second edition of the Â« HOO-HA Sensorimix Festival Â» receives in Barcelona some specialists in sensory and product development. These speakers shake up the classic sensory methods and go all out to inject them with originality, discrepancy and innovative experience tested on many applications.
Whether you’re a specialist in Design, Marketing, Sensory Evaluation, QC/QA, or R&D, this festival is for you.
Programme: demonstrations, meetings and exchanges around the 5 senses. An out-of-this world trip in the heart of a unique sensory experience!
I hope to see you all in Barcelona this spring and we’ll have a cocktail or two 😉