The main goal of David’s project is to design a tool that can be used by designers to measure and map the overall emotional experiences of a user towards a specific experiential design.
As a case study for the project, it was chosen that the focus will be laid on the `hotel experience’, that is, the experience of a guest staying at a hotel. The instrument should be able to measure the emotional responses of the guest towards the various touch points (user-service interaction points) he encounters along his journey as a hotel guest.
“For my MSc. Graduation project, Iâ€™m conducting a small study regarding the emotions you experience while in a hotel, and Iâ€™d like to ask your help remembering some of the times that you have stayed in a hotel and tell me some of the things youâ€™ve experienced by using the following online survey: www.bluehaired.com/hotel_survey
It can take as little as 5 minutes to help a bit and I will really appreciate your time and effort.”