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The main goal of David’s project is to design a tool that can be used by designers to measure and map the overall emotional experiences of a user towards a specific experiential design.

As a case study for the project, it was chosen that the focus will be laid on the `hotel experience’, that is, the experience of a guest staying at a hotel. The instrument should be able to measure the emotional responses of the guest towards the various touch points (user-service interaction points) he encounters along his journey as a hotel guest.

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David could use a hand in his first experiment, care to help out?

“For my MSc. Graduation project, I’m conducting a small study regarding the emotions you experience while in a hotel, and I’d like to ask your help remembering some of the times that you have stayed in a hotel and tell me some of the things you’ve experienced by using the following online survey: www.bluehaired.com/hotel_survey

It can take as little as 5 minutes to help a bit and I will really appreciate your time and effort.”

Also see:

SusaGroup – creating meaningful experiences
Delft University of Technology
Bluehaired


Motto

I believe that consumers nowadays are looking for rich sensorial, emotional and meaningful experiences, not merely for ‘just’ a product or service. It is up to the companies to challenge their designers, R&D department and marketers to (positively) influence the experiential impact of their products and services.

Connect

Links

SusaGroup

the Design and Emotion Society