Design & Emotion Blog

Barratt, CEO of the design consultancy Teague talks about the rise and rise of the Boeing Dreamliner (also read the interesting interview I had with John and his column for more on this and other interesting insights).

I think it is fantastic when John explains about how they created a product that would fit consumer needs better: “I had the designers fly around the world five times (…), because as a designer we should champion empathy for the people, that is what it is all about for me…” Amen to that John!

Have a look at this interesting interview and as frequent flyers, let’s hope that the Dreamliner will soon be a reality for all of us 😉

Thanks to Mick Malisic for the tip (also see his interview with Stefan Sagmeister)