Nice interview with Jane Fulton Suri (IDEO)
Creative Generalist published a nice interview with Jane Fulton Suri.
Jane Fulton Suri is chief creative officer at IDEO, with special emphasis on the contribution of human insight, creative practice and design thinking to client companies. She came to design from human factors psychology to pioneer the integration of social science-based approaches with design, grow a flexible community of practitioners, and evolve human-centered design methods, including empathic observation and experience prototyping, across the company’s client projects worldwide. In addition, Jane published a book last year about intuitive design titled Thoughtless Acts?.
Short piece:
By calling it the “empathic economy” I’m emphasizing that part of the inspiration and motivation for innovation that comes from creativity sparked by emotional, human, empathic resonance with other people’s conditions, not only the more traditional functional analyses of interdependencies that might be more common. As our networks and supporting technology become more sophisticated the interdependence.
Read the complete interview >>>
Found through “Putting People First“
IDEO : Thoughtless Acts?…
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