Living a part together: lasting relationships can be fun!

Last month David Heldt of TuttoBeNe 2006 approached me to write an article for the newspaper that would be published and distributed before and during the exposition days (5-10 April 2006).

In the article I use “common” relationships as a metaphor to describe relationships we develop with products and brands. In the article I argue that emotions make us discover, re-discover and eventually stick with products and brands.
The article is supported with interesting quotes from interviews that have been posted on this website.

You can download the article in pdf format right here