// Read my blog items

Some time ago Javier Cañada and myself were able to have a short interview with Donald Norman.

The interview was published in the december issue of a Dutch design magazine (“Product”). You can download the Dutch version right here (pdf).

To read the interview in English, click here.

And, thanks again Don, for your time!


Motto

I believe that consumers nowadays are looking for rich sensorial, emotional and meaningful experiences, not merely for ‘just’ a product or service. It is up to the companies to challenge their designers, R&D department and marketers to (positively) influence the experiential impact of their products and services.
SusaGroup

the Design and Emotion Society